In 1994, Jim was part of the Nabisco All-Star Legends, a consumer trading card program which was the largest and most successful in history. Regarded by news reporters and television broadcasters as "the perfect gentleman", Jim personifies integrity, perseverance and excellence. He was the sports recipient of the American Image Award sponsored by the Male Apparel Industry and the Men's Fashion Association of America. He has also been a spokesperson for other products, given speeches for corporations, associations and charitable organizations, hosted and served as representative in a number of corporate settings. He has even had a movie role in the film The Naked Gun.

"The Sporting Life" series, a PBS 10 part show in 1985, demonstrated his ability to interview celebrity lifestyles in the field of sports. He completed a pilot in 1992 called, "Living Today with Jim Palmer" and did the original pilot for "That's Incredible". Additionally in January 1992, he hosted a one-hour special for Fox Television. Jim has filmed more than 75 Health Break spots shown nationally, appeared as a guest host on ET and co-hosted The Learning Channel's new special "So You Want To Be In Baseball?" In April 1994, Jim made his debut contributing baseball feature articles for Inside Sports magazine. In May 1985, Harper & Row published his book titled, "The Palmer Way To Fitness" a 22 Minute Total Body Workout video was filmed and completed in 1995. "Together We Were Eleven Foot Nine", a book Jim co-wrote and published by Andrews & McMeel hit book stores in the spring of 1996-2001.

A gentleman in every respect, Jim has served for over two decades as a national sports chairman for the Cystic Fibrosis Foundation, and when traveling has stopped at local chapters, visiting youngsters in hospitals, making radio tapes and appearing at benefits. At Jim's request, the royalties from his famous poster ad for Jockey were donated to the CF Foundation. In May 1993, Jim was the commencement speaker for Carthage College and received an Honorary Doctorate of Education for his contributions to American culture and his dedication to the CF cause.

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